learn-gtm-engineering

A directory of resources for learning GTM Engineering: applying engineering practice and thinking to automate and scale sales, marketing, revenue, and customer success.

Contents

• How To Use This Repo
• Courses And Cohorts
• Tool Academies
• Templates And Examples
• Communities And Forums
• Newsletters And Blogs
• Socials
• People To Follow
• Contributing

How To Use This Repo

Resources are grouped by format and shown in tables.

• Cost is Free, Paid, or Freemium.
• Level is Beginner, Intermediate, or Advanced.
• Notes explain what the resource helps you learn.

Courses And Cohorts

Resource	Cost	Level	Notes
Clay Cohorts	Free	Beginner	Official Clay cohorts for learning practical GTM workflows with guided exercises and support.
Alpha Forge	Free	Beginner	Clay's GTM Engineering career-prep bootcamp for learning the role and building job-ready context.
GTM Engineer Foundations	Paid	Intermediate	Live cohort on AI-assisted GTM systems, workflow automation, experimentation, and portfolio outputs.
GTM Engineer School	Paid	Intermediate	Hands-on program for building cross-stack GTM workflows with Clay, Octave, AirOps, Zapier, Claude, and related tools.
Clay Bootcamp	Paid	Intermediate	One-on-one GTM Engineering training around Clay, CRM, automation, real projects, and career or agency outcomes.
Clay Operator GTM Engineer Program	Paid	Intermediate	Training for Clay consulting, GTM Engineering, AI operations, and client-facing workflow delivery.
The GTM Engineering B2B Playbook: Learn Clay from Scratch	Paid	Beginner	Clay-focused GTM Engineering course covering Clay basics, Claygent, waterfall enrichment, and intent signals.

Tool Academies

Resource	Cost	Level	Notes
Clay University	Free	Beginner	Clay's self-serve academy for learning enrichment, research, personalization, and GTM workflow building.
Apollo Academy	Free	Beginner	Prospecting, sequencing, deliverability, and sales engagement education for Apollo-based GTM workflows.
Smartlead University	Free	Beginner	Cold email training across lead generation, mailbox setup, DNS, deliverability, campaigns, and reporting.
Instantly Academy	Free	Beginner	Cold email and outreach courses for setup, infrastructure, lead search, campaigns, and performance.
Make Academy	Free	Beginner	Make's official academy for scenario design, automation foundations, AI workflows, and app-to-app orchestration.
Attio Academy	Free	Beginner	Attio's CRM academy for workspace setup, data models, automations, lists, and modern CRM workflows.
AirOps Academy	Free	Beginner	AirOps courses for building AI workflows, grids, prompts, and workflow architecture for GTM content and research systems.
Outreach University	Freemium	Intermediate	Official Outreach learning hub for sales engagement workflows, sequencing, governance, and platform operations.
Salesloft Academy	Freemium	Intermediate	Salesloft learning hub for sales engagement, cadences, platform administration, and revenue workflow execution.
Gong Academy	Freemium	Intermediate	Gong training for conversation intelligence, forecasting, deal inspection, and revenue-team workflows.
ZoomInfo University	Freemium	Beginner	ZoomInfo learning hub for sales intelligence, prospecting, enrichment, intent, and GTM data workflows.
lemlist Academy	Free	Beginner	Outreach academy for cold email, personalization, deliverability, and multichannel prospecting.
RB2B Academy	Freemium	Beginner	RB2B academy for website visitor identification, Clay integrations, inbound-led outbound, and lead workflows.
Warmly Academy	Free	Beginner	Warmly learning hub for GTM agents, website visitor identification, routing, and outbound orchestration.
Demandbase Academy	Freemium	Intermediate	Account-based GTM training for target account selection, intent, orchestration, sales prioritization, and pipeline impact.

Templates And Examples

Resource	Cost	Level	Notes
Claybooks	Free	Intermediate	Official Clay templates and playbooks for practicing enrichment, research, outbound, and GTM workflows.
Clay Templates	Free	Intermediate	Clay's public template library for prospecting, enrichment, personalization, and workflow patterns.
GTME HQ	Freemium	Intermediate	GTM Engineering hub with templates, examples, jobs, expert discovery, and news.

Communities And Forums

Resource	Cost	Level	Notes
Clay Community	Free	Beginner	Clay's official community for workflow questions, templates, cohorts, career advice, and product support.
Cargo GTM Engineering Community	Free	Intermediate	Community for GTM Engineers focused on mentorship, workshops, best practices, and operator discussion.
The GTM Engineer Lab	Paid	Beginner	Private, vetted community for current and aspiring GTM engineers and growth operators.
Apollo Community	Free	Beginner	Apollo's Slack community for sales operators, Apollo users, workshops, tactical events, and peer support.
GTMCafe	Free	Beginner	Slack community for GTM operators, weekly live calls, field-tested plays, and member-only tool deals.

Newsletters And Blogs

Resource	Cost	Level	Notes
GTM Engineering Newsletter	Free	Beginner	Newsletter from one of Clay's early GTM Engineers with resources and lessons on modern GTM with AI.
Claymation	Free	Beginner	GTM Engineering newsletter with guides, prompts, workflows, and Clay-oriented field notes.
The GTM Engineer by Clay	Free	Beginner	Clay's newsletter about building revenue systems with AI and automation.
the gtm engineer	Free	Beginner	Substack about GTM Engineer tactics, mental models, and AI in go-to-market by Noah Adelstein.
The Signal	Free	Intermediate	Newsletter by Brendan Short breaking down what AI-native GTM teams are doing.
GTM Engineer School	Free	Beginner	Substack by Jared Waxman on AI workflows, tools, and modern GTM operating systems.

Socials

Resource	Cost	Level	Notes
r/GTMEngineering	Free	Beginner	Direct subreddit for GTM Engineering learning, tools, jobs, and workflow feedback.

People To Follow

Person	Channels	Notes
Patrick Spychalski	LinkedIn	GTM Engineering operator and co-founder of The Kiln.
Joe Rhew	LinkedIn	Builds AI intelligence and GTM systems at The Workflow Company.
Jacob Dietle	LinkedIn	Shares GTM operating systems, context engineering, and AI workflow thinking.
Jai Toor	LinkedIn	Co-founder of Deepline; shares agentic GTM, GTM APIs, data, and workflow orchestration.
Eric Nowoslawski	LinkedIn, YouTube	Outbound and GTM systems operator known for tactical Clay, cold email, and experimentation content.
Jordan Crawford	LinkedIn, YouTube	Founder of Blueprint GTM and a deep voice on GTM Engineering, data moats, and AI-native revenue systems.
Brandon Charleson	LinkedIn	Shares AI automation, GTM infrastructure, and lead-generation systems.
Chris Viglietta	LinkedIn	Clay GTM Engineer and GTM Guys author sharing AI x GTM workshops, Clay workflows, and signal-driven automation.
Yash Tekriwal	LinkedIn	Clay's first GTM Engineer; shares GTM Engineering education, AI-native revenue systems, and Clay workflow thinking.
Elias Stråvik	LinkedIn	GTM Engineering operator and builder of GTM Engineering directories and resources.

Contributing

Contributions are welcome. Please open an issue or pull request for any GTM Engineering learning resource you want to add.

Only suggest resources that directly help someone learn GTM Engineering. Keep descriptions short and label cost and level clearly.